
Why Sellers Should Price Conservatively Right Now
Home sellers in Utah, you’ll want to price a little conservatively right now — that’s what the data supports.
Hey guys, it’s Christopher McGee, owner of Halcyon Real Estate with the Keller Williams Market Center in Salt Lake City, Utah.
Today is January 26, 2026. It’s freezing here, but compared to some other states right now, I really have nothing to complain about.
As always, I’m going to show you exactly what Utah’s housing market looks like, using fresh MLS data pulled every Monday, and explain what it actually means for home sellers and home buyers here in Utah.
Let’s get straight to it.
➡️ Buyer advantage:
The gap between list and sold price is $16,359 in favor of buyers.
This matters because most buyers and sellers experience prices closer to the median, not the average.
➡️ Expect this to translate into higher weekly sales numbers in the next couple of weeks.
Sellers, this is the key takeaway:
The market is softening slightly, not collapsing.
That means:
Putting your home on the market with hope and a prayer to squeeze every last dollar often results in:
Strategic pricing upfront beats chasing buyers later — every time.
Buyers, the market does lean slightly in your favor — but let’s be clear:
There’s a lot of online noise claiming a housing collapse is imminent.
If someone is selling that idea, I challenge them to bring:
If the indicators showed a crash coming, I’d be the first to tell you.
That’s simply not what the numbers say right now.
This market rewards:
That’s why I put these updates out every week.
If you’re planning to buy or sell in Utah over the next quarter or two, staying current with real data will help you make better financial decisions.
👉 Subscribe and follow for weekly Utah housing market updates
💬 Have questions about the data? Drop them in the comments — I always respond.
See you next week.
Thanks for watching.
When you want to buy or sell a home, it's normal and expected to feel daunted, stressed and anxious. A lot of things need to be put in order, there's a lot of steps that have to happen in the right chronology, and the paperwork can feel like it just keeps coming. You need someone who knows the process inside-out, forward and backward. who can leverage it to get you what you are looking for. You need someone honest, communicative and professional, who puts you and your needs first - because this is your home, your life, your story. I aim to grant you peace of mind as you launch into this major event - and throughout the entire process. I will work to make this a great experience for you - let's look at how we can do that together.